The Academy HOD Leadership Team has shared the information below:
For Academy Leaders: Information on Kids Eat Right/Kraft Collaboration
and News Media Coverage
Academy President Sonja L. Connor’s recent video message to members http://www.eatrightpro.org/resource/media/multimedia-news-center/videos/march-2015-message-from-the-president
included information about a new nutrition education initiative of the Academy Foundation’s Kids Eat Right initiative.
The collaboration with KRAFT Singles is designed to raise awareness of the importance of vitamin D and calcium in children’s diets and to drive consumers to our Kids Eat Right website http://www.kidseatright.org and www.kidseatright.org/cheesyfacts.
Unfortunately, the nature and purpose of this collaboration have been seriously misrepresented in a New York Times article. This misinformation has subsequently been spread via social media.
Contrary to anything you may have heard from another source, this collaboration does not constitute any endorsement or nutritional seal of approval by the Academy, its Foundation or Kids Eat Right of this or any product.
It is the Academy’s policy never to endorse any products, brands or services.
The Kids Eat Right logo on KRAFT Singles packaging simply identifies the brand as a proud supporter of Kids Eat Right.
Kids Eat Right has been supported by numerous organizations – for-profit, nonprofit and government – and this collaboration is no different.
It is important to note that the actual language on the package merely identifies KRAFT Singles as a Proud Supporter of Kids Eat Right (similar to such initiatives as Heart Truth Campaign and NHLBI, and Lids for Lives and breast cancer).
The Academy is working with Kraft to obtain a correction or retraction of the story by the Times.
The Academy is also contacting other media outlets, who are following up on this story, to tell them the Times story is not accurate, that there is no endorsement, and to give them the facts about the collaboration.
Please help us spread the accurate word about Kids Eat Right to your colleagues, clients and friends.
Below are some suggested tweets you may wish to use or adapt to provide accurate information via social media. They include a link to the Academy’s press release on this issue, which is being distributed Friday afternoon to the media and online.
Setting the record straight, the Academy of Nutrition and Dietetics does not endorse any brands or products. http://sm.eatright.org/kerPR
Contrary to recently published reports, the Academy’s collaboration with Kraft is not an endorsement or seal of approval. http://sm.eatright.org/kerPR
Get the facts: The Academy of Nutrition and Dietetics does not endorse or give seals of approval to products or brands. http://sm.eatright.org/kerPR
Press release: Academy of Nutrition and Dietetics’ collaboration with Kraft is not endorsement or seal of approval. http://sm.eatright.org/kerPR
Aida Miles, MMSc, RD, LD, FAND
Speaker Elect, HOD
Member, Board of Directors