FDA’s rules on the next iteration of the Nutrition Facts Label (NFL) will be a force of change to help consumers make better decisions about the healthfulness of foods and beverages they buy at the grocery store. With bolded calories, new nutrient values, a new fiber definition, an added sugars declaration, and new serving sizes, among the changes, the food sector is likely to be challenged to innovate and tell their products’ nutrition stories. The new label comes at a time when the marketplace is evolving to a new set of factors related to health, lifestyle, social impact, personalization, and transparency, which are driving consumer food choices. Health professionals and consumers will be challenged to interpret the new NFL and put it into the proper context for today’s complex marketplace. This presentation will give insights on pending label changes and the challenges and opportunities for health educators in light of a new, empowered consumer. It will highlight important changes around carbohydrates/sugars in the context of today’s consumer values. Lastly, sugars and their role in foods will be described with an overview of possible public health concerns toward the goal of accommodating less added sugar.
- Identify the upcoming changes in the Nutrition Facts Label for foods and beverages sold to consumers.
- Describe evolving consumer demands for values-based information on food labeling, which go beyond the Nutrition Facts, changing the marketplace today and challenging the nutrition professionals in their work to guide consumers and patients.
- State the issues surrounding sugars and the context for talking about them in a way that aligns with the dietary recommendations to consume more nutrient dense foods and beverages.